GENESISPrivacy policy
This policy explains how Genesis Lead Marketing collects and uses personal information when you visit our website or contact us.
Who we are
Genesis Lead Marketing is a trading name of Roseanne Flint, a sole trader. We are the data controller for the information described here. You can contact us about privacy at hello@genesisleadmarketing.co.uk.
What we collect
When you use our enquiry form, we collect your name, dealership name, email address, telephone number, dealership website and approximate number of vehicles in stock. If you used our auction cost calculator, the figures you entered are sent with your enquiry. When you book a call or email us, we collect the details you choose to give us.
How we use it
We use your details to respond to your enquiry, arrange and hold your strategy call, and, if you become a client, to provide our services. We do not sell your information or use it for unrelated marketing.
Our lawful basis
We process enquiry details on the basis of our legitimate interest in responding to business enquiries, and to take steps at your request before entering into a contract with you.
Who we share it with
We use trusted providers to run our business, who process data on our behalf: Formspree (handles our website enquiry form), Calendly (call bookings), Google Workspace (email), Netlify (website hosting) and OVHcloud (our domain name). Some of these providers are based outside the UK. Our website loads fonts from Google Fonts, which means your browser connects to Google's servers and shares your IP address with Google.
How long we keep it
We keep enquiry details for 12 months if you don't become a client. Client records are kept for as long as needed to meet our legal and accounting obligations.
Your rights
Under UK data protection law you can ask to access, correct or delete your personal information, object to or restrict how we use it, and ask for a copy to transfer elsewhere. To make a request, email hello@genesisleadmarketing.co.uk. If you're unhappy with how we handle your information, you can complain to the Information Commissioner's Office at ico.org.uk.
Changes to this policy
We'll update this page if the way we handle personal information changes.