2019 Ford Fiesta 1.0 ST-Line
AB19 •••4 miles from your forecourt2 min ago
Vehicle acquisition for independent UK dealerships
Stop Competing at Auction. Start Buying Cars Directly From Local Owners.
Genesis builds a complete vehicle acquisition pipeline for your dealership, from targeted local advertising to enquiry capture and qualification. Private owners near you send their vehicle details, and you call the ones that fit your buying criteria.
304 seller enquiries£400 ad spend2 cars bought from the first 6 calls
New seller enquiriesExample data
2020 Volkswagen Golf 1.5 TSI Life
CD70 •••7 miles from your forecourt18 min ago
2017 Nissan Qashqai 1.5 dCi
EF17 •••11 miles from your forecourt41 min ago
304 local sellers from £400 of advertising
Early results from one campaign for an independent UK dealership. Every enquiry came from a private owner near the dealership who wanted to sell their car.
From enquiry to forecourt
Local vehicle seller enquiries304
Matched the dealership's buying criteria156
51% of all enquiries
The first six calls
2 cars
purchased directly from private sellers within the first six calls
Advertising spend£400
Average cost per lead£1.32
Cost per lead matching the buying criteria£2.56
These are early results from a single campaign for one dealership. They show what's possible but don't guarantee future performance. Results depend on your location, budget, buying criteria and how quickly your team contacts sellers.
Hear it from the dealership
The dealership behind these results talks through their first campaign.
Book Your Free Strategy CallBuying good stock keeps getting harder
Most independent dealers rely on the same channels as everyone else. That means paying more for the same cars and keeping less of the profit.
Rising auction fees
Buyer's fees, transport and preparation costs eat into every car before it reaches your forecourt.
Competition for desirable stock
The cars your customers want attract every other buyer in the hall, and bidding wars push prices up.
Reduced margins
Paying more to buy, then paying again to advertise on listing sites, leaves less profit on every sale.
Cars that aren't as described
Buying on a short description and a few photos means some cars arrive with faults nobody mentioned.
Inconsistent supply
Some weeks there's plenty to buy, others there's nothing worth bidding on, which makes it hard to plan your stock.
Reliance on traditional channels
Auctions, trade sellers and part-exchanges leave you reacting to what's available rather than choosing what you buy.
Buy from the driveway, not the auction hall
We build and run a complete acquisition pipeline that puts your dealership in front of private owners near you who are thinking about selling. They tell you about their car, and you choose which ones to buy.
- Targeted to your area. Adverts reach private owners near your dealership on the platforms they use every day.
- Built around your buying criteria. Lead forms collect the vehicle details you need to decide who to call first.
- Know the car before you buy. Inspect it and speak to the owner who's driven it, instead of buying on a description.
- Your name, your relationships. Sellers enquire with your dealership directly, so every deal is yours to negotiate.
- Measured by cars, not clicks. We report on enquiries, matched leads and cost per lead, so you can see exactly what you're getting.
Your acquisition pipeline
- Local vehicle ownersPrivate sellers within the area you buy from
- Targeted local advertisingYour dealership, in front of owners thinking about selling
- Enquiry captureOwners submit their car and contact details
- Buying-criteria qualificationForm questions show which sellers fit what you buy
- Your buying teamYou call the best matches and agree a price
Results feed back into ongoing optimisation
One enquiry. Two opportunities.
Every private seller you buy from is also a local driver who still needs a car. You've valued their car, met them and earned their trust, so your forecourt is the natural place for them to buy their next one.
Buy their car
Add stock directly from a local owner, without auction fees or bidding against other dealers.
Sell them their next one
Show them a car from your forecourt and take their current one in part-exchange. You get stock and a sale from one enquiry.
52%
of UK car buyers would rather sell their current car to a dealer than sell it privately.Source: Motors survey of 2,000 UK car buyers, reported by Car Dealer Magazine
Know who's buying before you call. We can add a question to your lead form asking sellers whether they're also looking for their next car.
Book Your Free Strategy CallHow it works
Four steps from your first call with us to buying cars from local owners.
- You
Book a strategy call
We learn about your dealership, your area and the cars you want to buy.
- Genesis
We build your acquisition campaign
Strategy, ad creative, targeting and lead forms, all built around your buying criteria.
- Local owners
Owners submit their details
Private sellers near you tell you about their car and how to reach them.
- Your dealership
You call and negotiate
Contact the sellers who fit your criteria and agree purchases directly.
Why dealers choose Genesis
We're not a general agency. We specialise in one thing: helping independent dealerships buy more cars directly from private sellers.
Automotive experience
We've owned and run three dealership sites and bought stock at auction every month, so we build campaigns around how dealers actually buy.
Specialist knowledge
Vehicle acquisition is our core service. Every ad, audience and lead form is designed to find private sellers, not general traffic.
Data-driven
We track cost per lead and cost per matched lead, then move budget towards whatever brings in the cars you want.
Cars, not vanity metrics
Likes and reach don't fill a forecourt. We focus on real acquisition opportunities: owners ready to sell cars you want to buy.
Built by people who've run dealerships
Before Genesis, we owned and ran our own dealerships. We've paid the expensive auction fees, bought cars that turned out not to be as described, and then paid Auto Trader to advertise them on the way out.
We know how quickly those costs eat into a margin. Genesis gives independent dealers another way to buy: directly from local owners, where you can see the car and speak to the person who's driven it.
Book Your Free Strategy Call
You'll speak to someone who has run a dealership.
- Spent on auction stock each month
- £350k
- Approximately
- Dealership sites owned
- 3
- Showroom
- 10,000 sq ft
- Vehicles in stock
- 130 cars + 200 motorcycles
- Approximately
What is auction costing you?
Fees, transport and paying over CAP add up quickly. Enter your own figures to see what auction really costs you each year, and how that compares with a Genesis campaign.
Your auction costs per year
£144,000
£12,000 a month
£720,000 over five years
Auction costs per month£12,000
Genesis campaign per month£1,690
£995 retainer + £695 advertising budget
Buying 2 cars a month directly instead of at auction would save enough in auction costs to cover the campaign.
Book Your Free Strategy CallAn illustration based on the figures you enter, not a forecast of results. It assumes cars bought directly are bought at CAP or below, which depends on the price you agree with each seller.
One clear monthly price
No packages to compare or hidden extras. One management retainer covers everything we do to run your campaign.
Your advertising budget is separate and is paid directly to the advertising platforms. We'll recommend a budget on your strategy call.
A good fit if you
- Run an independent used car dealership in the UK
- Buy used stock regularly and want more of it
- Can call new enquiries promptly
Probably not right if you
- Want guaranteed vehicle purchases
- Can't follow up with sellers quickly
Vehicle acquisition campaign
Management retainer£995per month
Advertising spend is separate and not included in this price. For reference, the campaign in our results ran on £400 of ad spend.
- Campaign strategyTargeting, budget and buying criteria planned around your dealership.
- Campaign creationAd copy, creative and audiences built and launched for you.
- Ongoing optimisationRegular adjustments to improve lead quality and cost per lead.
- Lead-generation formsForms that collect the vehicle and contact details you need.
- Performance reportingClear reports on enquiries, matched leads and costs.
Questions from dealers
Anything else you'd like to know? Ask us on your free strategy call.
Book Your Free Strategy CallHow much should I spend on advertising?
Your advertising budget is separate from our £995 monthly retainer and is paid directly to the advertising platforms. The right amount depends on your area and how many cars you want to buy, so we'll recommend a budget on your strategy call. For reference, the campaign in our results generated 304 enquiries from £400 of ad spend.
How good are the leads?
Our lead forms ask owners for details about their vehicle, so you can see which enquiries fit your buying criteria before you pick up the phone. In our early campaign results, 156 of 304 enquiries matched the dealership's criteria.
Can you target owners near my dealership?
Yes. Campaigns are targeted geographically, so your ads reach vehicle owners in the area you want to buy from. We'll agree that area with you during your strategy call.
What's involved in setting up a campaign?
We build the whole pipeline: strategy, ad creative, targeting and lead forms. From you, we need your buying criteria and permission to advertise on your dealership's behalf. We'll walk you through it on your strategy call.
Are vehicle purchases guaranteed?
No. We generate enquiries from local owners who want to sell, but whether you buy a car depends on the vehicle, the price you agree and how quickly your team follows up. Our results show what's possible, not what's guaranteed.
How quickly can my campaign start?
Once we've agreed your buying criteria and have the access we need, we can build your campaign. We'll give you a launch timeline on your strategy call.
Your next car could already be on a driveway near you
Book a free strategy call to find out how a vehicle acquisition campaign could work for your dealership.
- Review the cars you want to buy and your local area
- Walk through the results from our dealership campaign
- Find out how sellers can become your next buyers
- Get a recommended advertising budget
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Prefer email? Write to hello@genesisleadmarketing.co.uk